Overview of Bay Shore Credit Union

Bay Shore Credit Union was first established in the year 1953 and is the 72nd largest credit union operating in the state of Wisconsin as measured by total assets. It is also larger than 48% of all credit unions in the country. In terms of its lending activities, the credit union primarily focuses on providing auto loans and these loans represent 60% of its outstanding lending. The National Credit Union Administration (NCUA) insures deposits at credit unions in addition to regulating and supervising them. The NCUA was formed by the U.S. Congress in 1970. The company has a total of 1 branch and employs a total of 10 employees.

Overview of the Credit Union’s Assets and Liabilities

The credit union currently has total assets of $44 million, total deposits of $37 million and net loans outstanding of $19 million. On average its members had a total of $10,582 deposited with the credit union – this is a helpful metric to monitor as it provides us with an idea of the level of engagement of the credit union’s membership base. Furthermore, the credit union has a loan to deposit ratio of 52% which is higher than credit unions of comparable size. Bay Shore Credit Union’s peer set of credit unions have a loan to deposit ratio of approximately 49%. A lower ratio is better since it means that a credit union’s lending activities are more comfortably covered by its deposit base. Moving on to the credit union’s loan portfolio, it mainly consists of the following: auto loans make up 60% of the portfolio and there is a total of $12 million outstanding and mortgages and lines of credit comprises 16% of the loan book and there is a total of $3 million outstanding.

Contact and Other Helpful Information

  • Main Office Address: P.O. Box 655, Marinette, WI 54143
  • Website: http://www.bayshorecu.org
  • Phone: (715) 732-0065
  • Charter Number: 66549
  • Charter Year: 1953
  • Employees: 10
  • Routing Number: N/A
  • Membership: Credit unions in the state of Wisconsin have an average membership base of 30,757 compared with Bay Shore Credit Union which has total members of 3,511. Over the past three years, the credit union’s total base of members has increased by 3%.

Bay Shore Credit Union: Financial Overview

bay shore credit union-balance-sheet-metrics

Detailed above is a chart showing the progression of four important balance sheet items over the past year for Bay Shore Credit Union. Assets and total loans for the credit union have grown by 16.9% and increased by 4.0%, respectively. In addition, the company’s auto loans, which as noted earlier is the largest portion of the loan book, has increased by 5.3%. Lastly, the credit union’s deposits have grown by 21.1%. The net worth of a credit union provides us with an idea of how the credit union has performed over the years. It is the total value that the credit union has created for its members since inception. Bay Shore Credit Union has a total net worth of $6 million. This implies that the credit union has a net worth per member of $1,811 which is greater than the national average of $1,606.

Overview of the Credit Union’s Performance Metrics

bay shore credit union-selected-performance-metrics

The chart above compares Bay Shore Credit Union’s performance on three metrics to credit unions in its peer group and also shows the credit union’s performance on each metric in the prior year. These are some of the important measures for a credit union’s performance that we look at. If we take a look at Bay Shore Credit Union’s return on assets – which is usually a good measure of how efficiently a company is using its assets to produce profits – we see that the credit union is approximately inline with the average comparable credit union and also that over the past year ROA has declined given the year over year change of 0.41%. We look at the delinquency rate within a loan portfolio as a way to assess the performance and quality of a credit union’s loan book. A lower delinquency rate indicates a better performing portfolio. Bay Shore Credit Union has a delinquency rate that is below its peer group average and when compared with the prior year, we can see that it has been relatively stable. The net worth ratio for the credit union is 14.5% and has declined compared with the prior year figure of 16.5%. The credit union is also well above its peer group average of 10.6% on this metric. Finally, based on the NCUA guidelines, the company’s net worth ratio would classify it as well capitalized.


Our final rating for Bay Shore Credit Union, after assessing the credit union on what we consider to be the important metrics, is 3.4 out of 5.0, which is very good. As a final note, please remember that our rating is the product of a proprietary scoring methodology which uses nationwide data for credit unions and our survey work. Importantly, none of the work presented herein is intended to be investment advice or advice of any sort and is presented purely for informational purposes.

Other Credit Unions in Wisconsin

Credit Union NameWebsiteTotal Members
Connexus Credit Unionhttp://www.connexuscu.org389,326
Landmark Credit Unionhttps://www.landmarkcu.com364,792
University of Wisconsinhttp://www.uwcu.org310,221
Royal Credit Unionhttp://www.rcu.org251,235
Summit Credit Unionhttp://www.summitcreditunion.com223,603
Simplicity Credit Unionhttp://www.simplicity.coop27,035
Valley Communitieshttp://www.valleycommunities.org15,548
Oakdale Credit Unionhttp://oakdalecu.coop11,137
Southern Lakes Credit Unionhttp://southernlakescu.org9,884
Taylor Credit Unionhttp://taylorcu.org7,853
Tomah Area Credit Unionhttp://www.tacuonline.com6,950
Holy Family Memorialhttp://hfmcu.org1,689